For Immediate Release:
Marketing Organizations to Benefit from New Intellilink Practice
Practice expansion will address productivity challenges of the knowledge workers in enterprise marketing organizations.
NEW YORK – December 05, 2006 – Intellilink (www.intellilink.com), a specialist management consulting firm that improves the automation and control of knowledge worker organizations, today announced that it has launched a new practice that will work with marketing organizations in large enterprises. The Intellilink Marketing Technologies Practice will provide expertise to these organizations as they manage their global brands, keep pace with the accelerated rate of change in today’s markets and continue to reduce the overall cost of delivering marketing services.
“Marketing is finally acquiring the tools to make their operations more productive,” said Patrick Boylan, Intellilink’s CEO. “The knowledge workers in marketing -- product managers, marketing communicators, creative directors and writers – have for years cobbled together processes around spreadsheets, sticky notes, internal storage networks and e-mail. As global marketing organizations respond to the demand for increased accountability they will inevitably seek to improve productivity through the introduction of new technologies like Marketing Resources Management. Intellilink will deliver to them the same proven expertise in areas such as workforce effectiveness and business process redesign that we already offer to the HR, IT and finance departments of some of the world’s leading organizations.”
Joining Intellilink as Principal Consultant, and Practice Leader, is Mayer G. Becker, an experienced marketer with deep domain knowledge of how technology is applied to marketing. Most recently, Mayer was Managing Director of Interim Management LLC, a Chicago-based interim management services firm. In the past, he held marketing leadership roles at United Airlines, Tribune Company, Computer Associates, ADP and ITT Corp.
Becker said, “Automating workflow using marketing operations management (MOM) software is one approach companies aretaking to improve overall productivity, especially in linking company, agency, suppliers and production partners. I joined Intellilink because this consultancy has the right experience to help marketing departments achieve the intended benefits of this kind of software.”
About Intellilink
Intellilink is a specialist management consulting firm that improves the automation and control of knowledge worker organizations – the most dynamic organization type in the economy. Intellilink improves operations through process redesign, organizational change and technology implementation. Intellilink has deep industry expertise and has served agencies, government entities and Fortune 500 companies in a diverse range of industries including; financial services, aerospace & defense, management consulting, advertising, pharmaceuticals, business services and software development. For more information, call 212-465-3100 or visit the company online at http://www.intellilink.com.
PR Contact:
Kevin McLaughlin, Resound Marketing
877-505-2258 x. 902
kevin@resoundmarketing.com
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